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Rattlesnake Canyon

Understand Customer Needs

Forge effective partnerships to stop the competition in its tracks. Rattlesnake Canyon simulates a real-life market scenario. Discover how to leverage effective partnerships to meet your customer’s needs and create a significant competitive edge.


Do we really know what our customer need is?

Unless we identify this at the outset, all other efforts fall short. And, once identified, how do we best satisfy that need and make a profit? Moreover, how do we contend with shifting market trends, competition and tight deadlines.


As the dust settles, it appears that a gathering has converged down in the valley, outside the General Store in Rattlesnake Canyon.  Despite the howling winds on the plains, it is clear that the Sheriff is passionately speaking to the crowd about something of great importance.

When the railroad proposes to connect Rattlesnake Canyon™ with the outside world, everyone – both Settlers and Merchants – can sense the business potential.

With only four weeks to secure all the materials needed for the track and worker’ camp, in this fast-paced, high-energy, simulated marketplace, you’ll soon grasp how powerful strategic partnerships can be and how critical it is to understand the customer. Managing to do both of these amid the hectic competition, changing customer demands and dynamic marketplace is no simple task. You’ll need to engage all your sales, negotiation and communication expertise to be successful.


• Discover how to understand the real need and respond to them quickly

• Build lasting effective partnerships, both internal and external 

• Maximise results under strong environmental pressures

• Identify and address bottlenecks in the system

• Increase team effectiveness
• Uncover, understand, and respond to the true customer need.
• Initiate efficient processes that expedite workflow and proactive customer service.
• Adopt a mindset for pursuing maximum profit potential.


Successful organisation’s find a way to take their level of performance and make it better. They do this by asking how quickly can we get best results, what ever the metric – profitability, customer centricity or efficiency. They are constantly changing the way they think and the way they work with others. They build great relationships, communicate brilliantly and are agile in their approach being able to shift focus quickly to capture opportunities. In Rattlesnake Canyon the same opportunities exist, those same behaviours are possible but as you’ll see it’s not so easy to accomplish.


We brought together 60 of our most senior leaders to communicate our new ambition for growth. Having perviously worked with Yellowfoot our CEO introduce them to our organising committee. For a few of us it was still a leap of faith. Would our leaders ‘play along’? Twenty minutes in, with everyone clearly fully engaged in buying pigs and everything else the railroad needed, we realised our leap of faith had paid off handsomely. Then came the debrief which linked what happened in the game to what challenges and opportunities lie ahead for us – the key learnings and reflection now embedded into actions to take back and win in our Rattlesnake Canyon. Can’t thank you enough. Let’s do this again, it’s fun!


Planning your event with us, aim 3 to 4 hours in the agenda to maximise the learning and application discussion which follows on from the experience. There will be a break after 2 hours.

Ideal for groups of 14 people to well over 1000 participating in the same room at the same time! In teams of 2-4 participants sat ideally at round tables.

Suitable for cross-functional and intact teams at all levels. From your C suite leadership team right through to all those teams navigating the day to day execution of your business.

Ideal for use at conferences, off sites, team days and any type of company launch event.