A psychometric tool based on the psychology of Carl Jung. A simple and memorable model that creates lasting self-awareness, builds stronger relationships, and drives business performance.

Which of the 8 personality types are you?

‘it’s like having a totally different way of building connections throughout our team’

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Why use Insights Discovery?

The Insights Discovery model is effective for personal and team development and can be the basis from which we begin many great conversations as part of individual, team and organisational effectiveness programs.

The model is based around your unique blend of four colour energies which identify your behavioural preferences. It provides teams and organisations with a common language from which to recognise how we show up and impact each other, both positively and negatively.

By recognising and adapting to different behavioural preferences, team dynamics can be explored and transformed into higher trusting and more productive working relationships, enabling teams to perform at even higher levels.

A deeper dive into Insights Discovery

Insights Discovery in a nutshell

Insights Discovery is a psychometric tool based on Jungian psychology, which uses a four-colour model to highlight key personality preferences and associated behaviours.

The tool is hugely popular within businesses and can be used for individual performance development or wider team development. It increases self-awareness, improves communication, decision-making and ultimately performance.

The process starts with an online evaluation which takes about 20 minutes to complete and is comprised of detailed multiple choice questions. Following completion of this, a personal profile is then generated providing in-depth insight into individual strengths and weaknesses, communication style, approach to problems and value added to the team.

Profiles outline your unique “colour mix” of the four colour energies: Cool Blue, Fiery Red, Sunshine Yellow and Earth Green – each colour represents certain personality preferences and associated behaviours and we all have a unique mix of these traits or colours. Identifying what this is and getting to grips with the motivations behind our thoughts and actions enables us to work more effectively with others and results of the report are easily memorable thanks to the four-colour model approach.

The four colour energies

The eight personality types uncovered

The four main colour energies branch out into a mix of eight personality types listed below.

Solving business challenges

Insights is highly effective in terms of organisational navigating change.

Equally, it provides a universal language on which to shape discussions, to better identify company culture and analyse areas for improvement.

Personal profiles can be delivered or team Insights workshops can be organised, as per unique business needs. With an Insights report at hand, people are more self-aware and encouraged to talk openly using the universal language of colour preferences to discuss challenges faced, areas for improvement, individual strengths, weaknesses and team dynamics.

Individuals come away with a better understanding for how others work and how best to communicate with them.

Based on Carl Jung’s psychological theory, each type is a mix of: introversion, extraversion, thinking, feeling, sensing or intuition. The eight types are defined in the following manner:

The order and strength of the four colour energies in each participant generates eight types:

Director – Extraverted Thinking | Results focus, decisive, assertive

Motivator – Extraverted Intuition | Drive, enthusiasm, positive thinking

Inspirer – Extraverted Feeling | Persuasive, creative, people skills

Helper – Introverted Intuition with Extraverted Sensing | Flexible and helps others, shared ideas

Supporter – Introverted Feeling | Listens, loyal, team approach

Coordinator – Introverting Sensing | Planning, organising, time management

Observer – Introverted Thinking | Sets standards, Product knowledge, analysis

Reformer – Extraverted Sensing with Introverted Intuition | Determination, monitoring performance, discipline

In addition to discovering which of the eight personality types you are most like, your report identifies exactly where you sit within each of the 72 segments on the Insights Discovery wheel.

Depending on your colour mix, you can sit in one of three rings on the graph. You’ll see there’s an outer, middle and inner ring in the graph.

Insights terms these wheel positions ‘Focused’, ‘Classic’ and ‘Accommodating’ respectively.

Here’s where it gets a little technical. You can actually sit in more than one ring on the wheel, if your ‘Conscious’ and ‘Unconscious’ personas differ. We’ll look at an example of this in a minute, but first let’s establish what we mean by conscious and unconscious personas.

Conscious persona

The Direct responses to the online evaluator, a combination of you, who you need to be and who you want to be. How you might “ACT”.

Unconscious persona

The Indirect responses to the online evaluator, this suggests your more instinctive behaviour, highlights possible blind spots and how you might “REACT”.

We’ll will take you through your report in more detail and explain this either face to face or virtually, but here’s a example of what your graph might look like if your unconscious and conscious personas differ:

The Insights Team Wheel

When individuals have their Insights Discovery Profile, a “Team Wheel” can be created enabling the team to discover:

  • Similarities and differences in preference – identify possible challenges and tension between individual team members.
  • Discover how to adapt and connect with others in different locations around the wheel
  • Strengths and possible weaknesses – where are we strong? what could we be doing more of? what could we be doing less of?
  • Culture – how are our behaviours representing the team culture?
  • How this impacts inclusion and diversity within teams?
  • How might we impact on others as individuals and as a team?

The Transformational Leadership Profile

This Insights Discovery Transformational Leadership Profile explores how your leadership capabilities are impacted by your preferences. This profile is ideal for increasing self awareness of your leadership style, for leadership development programmes.

It enables you to examine how your unique Insights Discovery colour energy mix creates both strengths and challenges in your approach to leadership.

The Insights Transformational Leadership model comprises eight dimensions of leadership.

Delivering Results – Honouring commitments and exceeding expectations.

Leading Change – Initiating and directing transformation

Creating a Compelling Vision – Determining a winning direction

Communicating with Impact – Inspiring and influencing with emotional awareness

Fostering Teamwork – Collaborating to build effective relationships

Facilitating Development – Nurturing the growth of self and others

Leading from Within – Raising self-awareness and living your values

Agile Thinking – Engaging different thinking modes

The Transformational Leadership profile provides a structured and detailed overview of how you lead yourself, your team and in the organisation, highlights strengths, challenges and provides recommendations for personal development around potential blind spots.

Insights profiles are great tools to use for increasing our self-awareness. They can be used proactively to identify key areas for development and action, and can be shared with friends and colleagues to gage constructive feedback.

If you’d like to find out more about how Insights Discovery can help you, have a huge impact on your team drop us a line today.

Let’s get building better connections together!

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